Trade and marketing
You will learn to…
- Write baseline reports and briefings to help develop the company’s marketing plans.
- Use the new communication technologies through the Internet to plan and exexcute digital marketing actions.
- Manage marketing and communication events.
- Organize the department of customer service and establish guidelines to obtain clients’ satisfaction and loyalty.

> Syllabus
First school-year
HOURS
Second school-year
HOURS
Professional Training and Guidance
3
Customer, Consumer, and User Service
5
English
5
Media and Communication Support
4
Commercial Research
4
Design and Development of Communication Materials
7
Digital Marketing
6
Launch of Products and Services
5
Economic and Financial Company Management
6
Public Relations and Organization of Marketing Events
5
Marketing Policies
6
Fieldwork in Commercial Research
4
Project on Marketing and Publicity
On the Job training
TOTAL
30
TOTAL
30